Shortlisted For Another FDF Award. This Time In The Branding Category

We recently told you we have been shortlisted in the Net Zero Initiative of the Food and Drink Federation Awards. As ifs that wasn't exiting enough we have now been told we have also been shortlisted in the Brand Launch 0f The Year category.

In this category we are up against some huge brand names like Birds Eye, McVities and PepsiCo.

Jade took the lead in the award submissions so a big "well done" to her and the rest of the team. Fingers crossed!

We are delighted with our new branding and we hope you are too, as well as the judges in the awards.

Kilombero, Eswatini Kitchen, Ma’s Kitchen, Ukuva iAfrica, Cape Treasures and many more brand names, mean very little to UK consumers, never mind our original company name Just Trading Scotland (JTS). In order to expand, increase their selling potential, and get noticed by a new customer range, we needed something to change.

For a number of years, our small staff team had been talking about creating one brand, that will compliment one another.  From rice, chutneys, seasoning tubs and more, we felt that this needed to be consistent and look like they are part of a range of products that are notably from the same company.  This is why True Origin was created, to give a cohesive and consistent brand.

From the start, we had to engage a designer, to help us with this process.  Through a recommendation, we used Finlay from Look At That, who were involved in a similar rebranding project by a company we class as a friend.  The design itself, was orchestrated by the full True Origin Team, with the help and input from Finlay, and others that might know more about branding.  We have a strong ethos that the True Origin staff should be at the heart of decision making, therefore the staff are involved within many aspects of the business that you wouldn’t normally see within other organisations.

We were adamant that the name had to have a sense of self explaining, which is why we are proud to have chosen True Origin as our new name and brand name. 

The first product to be redesigned was Kilombero Rice.  This was coordinated and carried out by National Flexible who created the film to our specifications and design.  We worked with National Flexible to make our rice bags recyclable.  They took the time to explain various options that we can use to make our packaging dreams come true.

As an already established fair trade and eco conscious business, we wanted True Origin to have the best start therefore we took the opportunity to make the rice packaging recyclable meaning that our tagline, “food that has true impact at origin”, was being fulfilled form every angle.

Read more about the shortlists here.

The awards ceremony tales place in September.