Kilombero is the Most Ethical Rice on the Market

Nicola Taylor • June 11, 2019

Changing Lives, One Bag at a Time

The Ethical Consumer magazine has just carried out a review on the most ethical rice on the market and Kilombero Rice came out on top! Here is a link to the article.

Mary Popple, the new Chairperson of JTS, said “We are delighted that Kilombero rice has come out on top. The combination of our very strong direct link with the farmers, encouragement in sustainable working practices, and our particular support of women farmers has helped us achieve this great result. We are extremely proud of this brilliant news and hope that it will enable us to grow the market for these Great Taste Award winning products. “

Tracy Mitchell, Business Manager at JTS, said “This is fantastic news for JTS as we celebrate 10 years of providing dignity through trade. We are grateful for the support the Scottish Government has provided for our work with the farmers in Malawi through its Malawi Development Programme and are pleased that the review by the Ethical Consumer recognised the strength of our relationship with those farmers."


Martin Hamilton, the Operations Manager of JTS also said "It is great to have this external recognition of what we have long believed to be the case!"

There was much jubilation in Karonga, Malawi when we advised the management and board members of KASFA (Kaporo Smallholder Farmer Association) about the accolation of the most ethical rice. The chairman of KASFA, Howard Msukwa, whom many of our customers have met during his visits to the UK, had this to say:

"Kilombero is grown and processed by the small holder farmers of Karonga in Malawi. It is grown under very hot conditions, these farmers eat only once per day as Malawi is one of the poorest countries in the world. It is our cash crop, our rescuer, our hope, our wealth. Much as we thank you who enjoy the product, we sincerely and humbly request you to whisper to your friends that " Did you know that Kilombero is the best and most ethical rice on the market?" Join the team of 'fair' people by eating Kilombero rice and your only regret will be that you didn't start eating it sooner." Ethical Consumer magazine also undertook a Q&A session with Howard which you can read here.

Both white and brown Kilombero rice have also won Great Taste awards and because it is fairly traded, it has empowered the rice farmers to create a brighter future for their families, mainly by giving them a more sustainable livelihoodallowing them to work their way out of poverty with dignityand enabling them to send their children to school.Great Taste most certainly does change lives.

Offer from Ethical Consumer magazine:

To help us celebrate our rice, Ethical Consumer have kindly provided us with an offer for our customers who may wish to subscribe to the magazine.

Just Trading Scotland supporters get 14 months for the price of 12 with the offer code JTS19 - simply put the code into the "notes" field on the subscription pages.

By Angus Coull March 26, 2025
After six years of leadership, Mary Popple has retired from her role as Chair of the True Origin Board to assume the role as an ordinary board member. She leaves a legacy of steadfast, values-led leadership, resilience and commitment to Fair Trade during a period of significant transition for the social enterprise. First appointed to the True Origin Board in 2013, Mary became the first woman to take on the role of Chair in April 2019. Her journey into the position was shaped by a successful career in the IT industry and a passion for Fair Trade. Mary was an active member of the influential St Andrews Fair Trade group which successfully campaigned to designate the town as a Fairtrade area, and for The Open Golf championship to become the first UK sports tournament to commit to using Fairtrade products. This was complemented with over twenty years’ experience of involvement in other trade justice and development opportunities for women. During her six-year tenure as Chair of the True Origin board, Mary strategically led the social enterprise through a challenging external environment at a challenging time for many small businesses. Less than a year into her new role, the Covid pandemic emerged, causing significant uncertainty for staff, producers and customers as well as disruption in global supply chains. The war in Ukraine and cost-of-living crisis soon followed. Despite the challenges, under Mary’s leadership, True Origin generated over £2.3million in sales income that included £733,000 worth of Kilombero rice from Malawi. That’s equivalent to 245 tonnes or nearly 5 million servings of rice! The sale of the rice provides families in Malawi, one of the least developed countries in the world, with sustainable incomes and better food security. Mary played an instrumental role in rolling out the social enterprise’s rebrand and positioning the organisation as the go-to place for fair and fine products under the new True Origin banner. The product range subsequently increased during her tenure, solidifying True Origin’s reputation in the fine foods market. New products included a range of condiments such the soon-to-become both a customer favourite and one of Mary’s favourite products, sun-dried fig balsamic reduction as well as the popular beer bread of which over 150,000 packets were sold during her term. Mary’s leadership as Chair will also be remembered for her values-led approach, guiding the organisation to decisions with its founding fair trade principles in mind and the interests of producers always at the forefront. She invested time in expanding the board’s skillset and further developing the organisation’s robust governance procedures, upholding True Origin’s commitment to transparency with its stakeholders and leaving the organisation in a strong position to tackle future challenges. She also brought an instinctive knowledge of Fair Trade customers in Scotland and beyond to the role.
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